Публикације
Kovačić, S., Jovanović, T., Vujičić, M. D., Morrison, A. M., & Kennell, J. (2022). What shapes activity preferences? The role of tourist personality, destination personality and destination image: evidence from Serbia. Sustainability, 14(3), 1803.
Abstract Understanding activity preferences and their antecedents is essential for creating personalized tourism offers and effective destination marketing, vital components of a sustainable tourism destination. Previous studies have provided insights into tourist...