FOREWORD
The monograph Competitiveness of Tourist Destinations – Evaluation Model for Serbia, written in Serbian and English, contains basic information about the TOURCOMSERBIA project and the most important results of the research conducted within the project. The monograph describes in detail the process of developing a model for measuring the competitiveness of tourism in Serbia, as well as its application in Serbia and the countries that have been identified as the main competitors of tourism in Serbia. Based on the results of these researches, which were carried out in the period from January 2022 to May 2024, and consultations with stakehold ers in the tourism industry of Serbia, the TOURCOMSERBIA project team, i.e. the authors of the monograph, have also created recommendations for improving the competitiveness of Serbia as a tourist destination. The results of the research, which are presented in the monograph, have been published in several scientific papers in domestic and international journals and have been presented at several domestic and international conferences. The authors believe that this monograph represents a significant contribution to the professional and scientific literature in our country, but also outside the borders of Serbia, on the topic of competitiveness of a tourist destination.
The monograph Competitiveness of Tourist Desti nations – Evaluation Model for Serbia is intended for the academic community, researchers and students of undergraduate, master and doctoral studies in tourism, as well as the general professional public, primarily tourism policy makers, decision-makers in tourism, and representatives of both the public and private sectors in the field of tourism.
The authors would like to express their special gratitude to the Science Fund of the Republic of Serbia, which supported the implementation of the project Tourism Destination Competitiveness – Evaluation Model for Serbia – TOURCOMSERBIA (project number 7739076), and to the reviewers Prof. Dr Kristina Košić, Full Professor at the Department of Geography, Tourism and Hotel Management at the Faculty of Science, University of Novi Sad, Dr Milica Rančić Demir, Assistant Professor at the Faculty of Tourism, University of Maribor, Slovenia, and Dr Ivana Brdar, Associate Professor at Singidunum University. Also, the authors would like to thank the Tourist Organiza tion of Serbia, the Tourist Organization of Vojvodina, the National Association of Travel Agencies (YUTA), the Business Association of the Hotel and Hospitality Industry of Serbia (HORES), which helped in the implementation of certain project activities, and all stakeholders who participated in the research as part of the project activities.
Authors